ABOUT US
ENGINEERED FOR THE MODERN DAY ATHLETE.
Activewear that moves with you. From your first rep to your everyday routine, we bring together performance, comfort and style — so you can focus on what moves you.
SINCE 2014.
Our story began with one clear goal: to redefine and revolutionise activewear engineered for the modern-day athlete. In the walls of a humble single bedroom in Melbourne, Australia - Jeremy Lay founded Echt in 2014. The vision was clear: stylish and performance-driven activewear that doesn’t compromise comfort or affordability. Since then, Echt has transformed into a household name in Australian gym wear and ships to 50+ countries.
THE MODERN-DAY FOUNDER.
Unlocking an opportunity to fuse contemporary designs with high-performance wear, Jeremy Lay founded Echt. Through innovative design and entrepreneurship, he transformed Echt from a humble startup into an industry leader. Guided by his unwavering belief in the modern-day athlete, Jeremy’s leadership and dedication keep Echt at the cutting edge of fashion and functionality.
OUR MISSION.
Finding activewear that combines style, comfort and performance can be tough. We’ve made it our mission to solve this. Our collections are engineered with the fast-paced and dynamic lifestyles of our customers considered. Utilising high-quality fabrications, our pieces are constructed to withstand intense workouts while remaining consistently on-trend.
ELEVATING THE ACTIVEWEAR EXPERIENCE.
Community feedback is our priority, ensuring each garment exceeds expectations. With a dedication to making customers feel confident, comfortable and ready to take on any challenge, Echt is ready to elevate the activewear experience.
WHAT WE STAND FOR.
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INNOVATION
Always exploring new ways to bring performance, comfort and style together.
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INCLUSIVITY
Movement is for everyone. Every starting point, every pace, every goal.
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EMPOWERMENT
Feel confident in what you wear and make your next move your own.
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QUALITY
Thoughtful fabrics and considered details, made for the way you move.